???????? ???? ????? ???? ???? ??? ???? ??????

?? ???? ??? ?????????? ???? – ??? ?????? ?? ????? ?? ????????.

?? ?? ????? ??????? ????? ?? ????? ????????? – ?? ?- ROI ??????? ??? ????
??????? ???? ???? ????, ????? ??? ????? ?????? ?? ???????????? ??? ?????? ???? ?? ???? ????? ????? ??????. ????? ?? ????? –

SROI – Social Return On Investment.
???????????? ?????? ???? ?????? ?????? ?? ?? ???? ???? – ??? ?? ???? ???? ????? ?? ?????? ??????. ???? ????? ??? ???? ????? ?? ??????. ????? ?? ????? ????? ????? ???? ?????. ??? ??? ??????? ?? ???????? ????? ?????? ???????? ???? ?? ?? ???? ????, ??? ?? ????? ???? ?????? ??? ?????? ???????

????? ???? ???? ????, ????? ?????? ?????? ??????? ?-IVN.

????? ????? ???? ?? ?????? ?? ?????, ???? ?????? ????, ??? ??????? ??????? ??????, ?????? ???? ???? ???????? ??????? ???? “double bottom line” – ?? ROI ??? SROI.

??? ??? ??? ???? ??? ??????? ?????? ???? ?????.

??? ??? ????, IVN ??? ????? ????? ??????? ??????? ????? ??? ???? ??????? ?????? ????? ??????? ??????? ?????? ??????. ??????? ?? ??? ????? ??????? ?????? ????? ?????? ?? ??? ??? ?????? ?????? ?????? ??????? ?????? ???????. ????? ??? ????? ??? ???? ??????, ?????? ?????? ?????? ????? ?????, ?????? ??????. ???? ????.

?????